Thursday, February 28, 2013

Business Card Budget

A “must have” for every professional author is a business card with contact information. No one should ever wonder who you are or how to get in touch with you!

Minimal information on your business card includes:
  • Your name
  • Book title
  • Email address
  • Web page

Additionally, you may include the ISBN, a post office box, or FAX number for direct book sales. To avoid unexpected company, do not use your physical address on your business card.

    The reverse side of your business card can be used for promotional ideas and other information. There is space for:
  • Your photo
  • Book cover
  • Your 25 word pitch
  • A tag line from your book
  • List of your other books
  • Social media links, ie, Facebook, LinkedIn, Twitter,
  • Code number for a discount if ordered directly from you

A low-budget idea is to rubber stamp a small picture that coincides with your story or your name on your card. Craft shops have hundreds of unique stamps with letters, numbers, symbols, plants, animals, smiley faces, etc.

Business cards will likely be the least expensive item in your marketing plan, but the most versatile. Keep them in your car, wallet, purse, briefcase, home, and office. Use several of them as bookmarks in each of your books.

Excerpted from: Publish, Write, Sell! Quick, Easy, Inexpensive Ideas for the Marketing Challenged 2nd Edition by Valerie Allen

~ Valerie Allen ~                                
 Beyond the Inkblots: Confusion to Harmony
Write Publish Sell!
Summer School for Smarties
Bad Hair, Good Hat, New Friends
Sins of the Father
Suffer the Little Children


  1. For the low budget/starters : Vistaprint!

  2. That is where I I love handing my cards out. It feels very official. Thanks for sharing. I like the idea of book cover on the back and or a tag line. Very good suggestions Valerie and Siggy!