Showing posts with label writing advice. Show all posts
Showing posts with label writing advice. Show all posts

Friday, March 8, 2013

STYLE





This blog was stimulated by a reader review on one of my books. A three star review, which is like damning with faint praise. Most of the reviews on this book are five star, with a few fours thrown in. People like it.

Reader reviews are an interesting part of being a writer. You can learn a lot from them. You also have to remember that it's impossible to make everyone happy, no matter what you do. This particular reader dinged me because she didn't like and/or understand my style of writing.

Style is a subjective thing. You like Picasso or you don't You like ZZ Top or you don't (I like both). The reader seemed to think I didn't understand how to use commas (I do) and said most of my sentences were 5 or 6 words long (they aren't) and that Robert Ludlum could write twice as many pages to tell the same story (he could). Ludlum is also dead.

My style is consciously direct, clipped, fast moving. I could write sentences that went on and on if I wanted to, with plenty of commas. My English background is unusual. I know what I'm doing, even though I do make mistakes. I break rules on purpose. I don't follow the Chicago Manual of Style. My style would make most editors completely crazy, but it is correct.

Think of  writers who break the rules: Hemingway, Thomas Wolfe, Steinbeck, Lee Child. Raymond Chandler comes to mind. William Shakespeare. In fact, pretty much every good writer you ever heard of.

This reader was disturbed because the sentences were too short for her liking. She probably wouldn't like Lee Child either. He sometimes writes sentences of two or three words. What do you think I should take away from a review like this? Should I be worried that my sentences are too short? Should I feel upset and inadequate, a failure when held up against Robert Ludlum?

Right, mate, no way.

Some reviewers love to make unflattering comparisons to other authors. I have reviews that compare me favorably to James Rollins. I have a review that says Rollins is a much better writer. I don't copy Rollins or anyone else. My style is mine and not anyone else's. I don't think I'm as good or better or worse than James Rollins and other successful writers. I try and learn from them. I am what I am, as Popeye said.

I had one reviewer give me 2 stars without reading the book. That's a lousy review. She said she read the description, though, and didn't like it. I mean, SHE DIDN'T READ THE BOOK! All of which means you need to take reviews with several grains of salt. Believe in yourself: that's what counts.
Alex Lukeman

Author of WHITE JADE, THE LANCE, THE SEVENTH PILLAR, BLACK HARVEST. THE TESLA SECRET

Thursday, February 28, 2013

Business Card Budget




A “must have” for every professional author is a business card with contact information. No one should ever wonder who you are or how to get in touch with you!

Minimal information on your business card includes:
  • Your name
  • Book title
  • Email address
  • Web page

Additionally, you may include the ISBN, a post office box, or FAX number for direct book sales. To avoid unexpected company, do not use your physical address on your business card.

    The reverse side of your business card can be used for promotional ideas and other information. There is space for:
  • Your photo
  • Book cover
  • Your 25 word pitch
  • A tag line from your book
  • List of your other books
  • Social media links, ie, Facebook, LinkedIn, Twitter,
  • Code number for a discount if ordered directly from you

A low-budget idea is to rubber stamp a small picture that coincides with your story or your name on your card. Craft shops have hundreds of unique stamps with letters, numbers, symbols, plants, animals, smiley faces, etc.

Business cards will likely be the least expensive item in your marketing plan, but the most versatile. Keep them in your car, wallet, purse, briefcase, home, and office. Use several of them as bookmarks in each of your books.

Excerpted from: Publish, Write, Sell! Quick, Easy, Inexpensive Ideas for the Marketing Challenged 2nd Edition by Valerie Allen


~ Valerie Allen ~
VAllenWriter@cs.com                                          ValerieAllenWriter.com
Amazon.com/Author/ValerieAllen
 Beyond the Inkblots: Confusion to Harmony
Write Publish Sell!
Summer School for Smarties
Bad Hair, Good Hat, New Friends
Sins of the Father
Suffer the Little Children