Sunday, March 15, 2015

Must Do Marketing: Phase One

There are three primary reasons you must market your writing. Promotions are  free,  offer name recognition, and help to sell your books. Here are 10 quick and easy steps to jump start your book marketing plan.

1.  Create a 25 word blurb. It must sum up the essence of your book. Practice saying it, so you will be prepared when asked what your book is about.

2.  Email tags. After your name, this information should also be in your signature line: your book titles and all of your contact information, email, web page, Facebook, Twitter, and blog addresses.

3.  Create a web page. This can be simple or complex. You can obtain a domain name and use a template that is provided. It's important to have all of your contact information on every page and to update your web page frequently.

4.  Have business cards. Be sure all of your contact information is on your business card.  Do not put your home address or personal phone number. On the reverse side you can list your book titles or put a title with a blurb.

5.  Join a writers' group. This provides networking opportunities with authors, agents, editors, and publishers. You learn invaluable tips and information and become known as an author.

6.  Attend writer conferences/seminars/workshops/presentations. This provides a larger group for networking and learning. You can also find out what successful authors are doing beyond your local area.

7. Always have books available. You should have a minimum of five books in your car. You should always carry at least one of your books when attending a writer event.

8.  Donate your books: They can be given as door prizes, not only at writer events, but also to local charitable organizations or a non-profit that supports a cause related to your content.

9. Write an interesting bio: Tell about yourself, your education, credentials, awards, and what led you to write this particular book.  You can offer a brief bit of personal information, such as your dog's name, or you have triplets, or hiked the Grand Canyon. Write several different bios to suit different target groups.

10. Always acknowledge those who support you as an author: Offer to read and review their book for online book sellers. Thank any journalist or media person who gave you a write up. Especially acknowledge those who make referrals to you or give your book to someone as a gift.

Marketing Phase II will be here on WGT on 3/29/15. Watch this space!

~ Valerie Allen ~                                
 Beyond the Inkblots: Confusion to Harmony
Write Publish Sell!
Summer School for Smarties
Bad Hair, Good Hat, New Friends
Amazing Grace
Sins of the Father
Suffer the Little Children
'Tis Herself: Short Story Collection, Vol 1

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