There are three
primary reasons you must market your writing. Promotions are free,
offer name recognition, and help to sell your books. Here are 10 quick
and easy steps to jump start your book marketing plan.
1. Create a 25 word blurb. It must sum up the
essence of your book. Practice saying it, so you will be prepared when asked
what your book is about.
2. Email tags. After your name, this information
should also be in your signature line: your book titles and all of your contact
information, email, web page, Facebook, Twitter, and blog addresses.
3. Create a web page. This can be simple or
complex. You can obtain a domain name and use a template that is provided. It's
important to have all of your contact information on every page and to update
your web page frequently.
4. Have business cards. Be sure all of your
contact information is on your business card.
Do not put your home address or personal phone number. On the reverse
side you can list your book titles or put a title with a blurb.
5. Join a writers' group. This provides
networking opportunities with authors, agents, editors, and publishers. You
learn invaluable tips and information and become known as an author.
6. Attend writer conferences/seminars/workshops/presentations.
This provides a larger group for networking and learning. You can also find out
what successful authors are doing beyond your local area.
7. Always have
books available. You should have a minimum of five books in your car. You
should always carry at least one of your books when attending a writer event.
8. Donate your books: They can be given as door
prizes, not only at writer events, but also to local charitable organizations
or a non-profit that supports a cause related to your content.
9. Write an
interesting bio: Tell about yourself, your education, credentials, awards, and
what led you to write this particular book.
You can offer a brief bit of personal information, such as your dog's
name, or you have triplets, or hiked the Grand Canyon. Write several different
bios to suit different target groups.
10. Always
acknowledge those who support you as an author: Offer to read and review their
book for online book sellers. Thank any journalist or media person who gave you
a write up. Especially acknowledge those who make referrals to you or give your
book to someone as a gift.
Marketing Phase II will be here on WGT on 3/29/15. Watch this space!
Marketing Phase II will be here on WGT on 3/29/15. Watch this space!
~ Valerie Allen ~
Amazon.com/Author/ValerieAllen
Beyond the Inkblots: Confusion to Harmony
Write Publish Sell!
Summer School for Smarties
Bad Hair, Good Hat, New Friends
Amazing Grace
Sins of the Father
Suffer the Little Children
'Tis Herself: Short Story Collection, Vol 1
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