Showing posts with label Kindle. Show all posts
Showing posts with label Kindle. Show all posts

Sunday, February 24, 2013

What’s Not Up!




Like many authors, we recently reduced our eBook price for the holidays. Our price was 99 cents* until the end of January 2013 or so we thought. It turned out that even after our new price of $2.99 went live on Amazon; the Kindle price remained 99 cents. At first we attributed it to being the weekend, yet it continued. So I asked Amazon why this was happening.
The answer came back that Amazon consulted eBooks connect website and it showed that the Sony version of our book was still at 99 cents. So I checked, sure enough it was at that time. As of the time of this writing, the Sony price is now correct but Amazon still lists it at 99 cents. I suspect that by the time you read this the price will be corrected on Amazon.
What did I learn? First don’t say prices are going to be a certain amount until Amazon updates them on the product page. Second, allow 2 weeks for Sony to process when updating prices through Smashwords. Third, remember lesson for next time we have a Holiday sale and adjust accordingly.
Hope this has been informative to my fellow authors; it certainly was an eye-opener for me.

Lynn Hallbrooks

*All prices quoted are in United States currency.

Saturday, December 8, 2012

KDP on Amazon! Warning:Opinion Alert



By now everyone in the Indie publishing world has formed an opinion about KDP Select, Amazon's program to promote ebooks on an exclusive basis. Arguments rage, pro and con. You can't have your ebook on any other platform. Should you give those exclusive rights away?

The short answer is yes, unless you are selling a bunch of books on B&N, Kobo, Sony, Apple, etc. etc., or on your own author website (you can't do that in the KDP program). So the short answer is absolutely dependent on what kind of success you are having elsewhere.

The program only applies to ebooks, not paper editions. For me, it was a no-brainer. I had my digital books on those other sites. Sales were flatter than a three day old birthday balloon. Wasn't doing a whole lot on Amazon, either. I write action adventure thrillers. That means I'm competing with superstars like Steve Berry or Lee Child or Clive Cussler. I'm not well known, yet. How was I going to gain exposure to the potentially millions of readers of my books?

The main argument against KDP Select seems to be the exclusivity clause. Hey, folks, it's only for 90 days at a time. You can always take any book out of the program. There isn't any long term obligation. What you get in return for enrollment is the attention of Amazon's mighty marketing machine.

Warning: Opinion Alert

Amazon is the major leagues of ebook marketing and exposure. Why play for an AA or AAA team if you can step into the majors?

A successful free promotion does a couple of things. It gains you X number of readers. It punches you into the "popularity" list in your genre. You could be #1 in free, #20 in the sub set of action/adventure or whatever, and still be nowhere near the top 100 paid, the golden hill we all want to scale. Top 100 paid means you are selling mucho copies. You get there, you're thinking about that new Mercedes. In the meantime you can get your book somewhere on that top 100 popularity list for your genre. White Jade is currently #20 on the Action/Adventure list on Kindle devices, #68 on the PC. I haven't a clue why it's different. Possibly it depends on where a reader buys the book. It can stay on the list for weeks and readers see it. Those popularity lists are driven by the number of free downloads.

I got more than 10,000 downloads when I promoted White Jade. That stimulated sales of the other books in the series. Enough to pay the light bill, not enough for the Mercedes. That's okay. Patience is everything. I'm happy to see royalties waiting. I'm happy to see any royalties at all. And I'm really happy knowing all those potential readers have my book waiting on their Kindles. Eventually they'll get to it and when they read it, many of them will want to buy the other books in the series. I can already see that happening.

Thank you, everyone who picked up White Jade.

A great feature of KDP Select is the tracking. You can see sales numbers by the hour, day, month, year. You have an exact record of royalties, updated regularly. Amazon pays directly to your account. You can see how many loaners there are and you get a royalty for those. Distribution cost, deducted from royalties, is only $0.15 per 1 Megabyte. You get 70% royalty on a book for $2.99 or more.

You have a behemoth marketing and distribution machine working for you, but you still have to self promote. You need good reviews, a 4+ star rating. You need to list your promotion on sites like Pixel of Ink, along with all of the usual social media stuff you might be doing. If you can tell me a better way to reach 10,000 plus readers in three days with no advertising budget, I'd love to know.

Amazon is in business to make a lot of money. They're willing to help self published writers succeed. If you're looking for a way to get the attention of readers who never heard of you, KDP Select is a good program.
Alex Lukeman 

Author of WHITE JADE, THE LANCE, THE SEVENTH PILLAR, BLACK HARVEST
http://www.alexlukeman.com



Friday, July 27, 2012

We are the Forerunners

My favorite weekly German news magazine "Der Spiegel" surprised me last week with an article about eBooks and becoming your own publisher;a newsworthy topic that filled two pages. Germany seems to have cultivated its own answer to "Fifty Shades of Grey" with somebody called Jana Falkenberg and this lady is  quoted as the paradigm for e publishing. Writing under a pseudonym about her bedroom conquests in the style of a popular women's magazine, this "Jana Falkenberg" is most elusive; is not available for face time and her cell phone number is changed regularly to keep her identity a secret. Allegedly, she is in marketing otherwise.
Jana explains how she converted her book into an e data format on one afternoon after creating a cover page on the cheap with a designer friend. All she has to pay now is for the domain name (19.95 EUR a year). "Traditional publishing houses want to rip you off by paying only up to 20% royalties max," she said. "Now I can stick out my tongue at them!" The going rate for her eBooks is EUR 3.49 a piece.
Well, we all know how it works, we Indie authors and others.
One traditional publisher commented that the industry feels ripped off after investing a lot of money into e publishing. In all fairness, his main investment was inot an online dating site if affiliated with another reputable newspaper.
Other traditionals like the owner of dotbooks who only went online last week predicts that paperbacks will be extinct in two or three years. "The times of begging traditional publication houses to take your book are over!"
The way to becoming a publisher is also described in that article.
The magazine claims that there is a movement by authors away from traditional publishing and going your own.
If I had the choice between self-publishing and a reputable publishing house, I know who would win hands down.
Germans are still very tentative when it comes to reading eBooks. Most people I talked to had never held a Kindle in their hands and proclaimed they still preferred a paper book.
Why was I surprised? Germany is leading in many areas of technology be that alternative, renewable power, cars, or high speed trains. Yet a little thing like a Kindle (and its brothers and sisters) hasn't been embraced yet. Hence our fellow scribblers or after hours writers as they were called by the Spiegel, are lagging behind us the experienced, e - plus self -published authors, Twitter and Facebook savvy and all!
Siggy Buckley
www.Nexttimelucky.com
Siggys Omnibus: www.SiggyBuckley.blogspot.com  

Saturday, May 19, 2012

'What the Kindle Forums are Saying about Us'


While checking my offerings on Amazon I had a wander through the Kindle forums. This is my take on what they had to say about us Indie authors.

The number one complaint seems to be about typos.
It's one of my pet hates too, if you can't afford an editor make sure you turn on the inbuilt spell & grammar checker in your word processing package. Yes, I know this is basic but it's surprising how many don't activate the grammar check. Trust me it does work, and if you get funny squiggly lines under the word or sentence it's because you've done something wrong. Don't just ignore it, keep working at it until you lose the squiggle I promise it will make the sentence sound better. Eventually.

If you're still not sure it's spelt right or looks odd, use the thesaurus to check for synonyms (alternative words), you'd be amazed how many times I've done that and found I was using the wrong spelling of a word to describe something. Oh, and watch for missing words, this usually happens when you're editing for the nth time, 'can't see the woods for the trees' syndrome. Don't give the Kindle trolls grist for their mill,

The second complaint was about homophones.
Now, I must confess I had no idea what a homophone was but I do now, it’s just a technical term for something I’ve always known, and I have to admit they have driven me mad when I see them in a book. For those like myself who have lived most of their life in ignorance of the technical term homophone, they are words that sound the same but are spelt differently and have different meanings IE: there/their, your/you're, hair/hare, break/brake, flower/flour, night/knight, affect/effect.

The list is long so if you don't know the correct spelling for the sentence you are writing, look up homophones on line, there are plenty of sites 'spelling 'it out. Don't get too down about this I've read books by famous authors with incorrect or missing words. However, because we are self published we need to think like the women pioneers in a male dominated job, we need to be better than the established authors to rise to the top.

Number three was dubious reviews.
It seems they don't like it if we get too many 5 star reviews because they think we get our friends and family to use reviews as propaganda to improve our sales. Well, as we know, friends and family will always give a good review, although my family haven't so far... :( So, what do we do about our love ones?

I suppose we could always be as honest as one author I read, he commented below the review that it was from a friend. His frank disclosure was refreshing so I bought the book. You could always ask some of those loved ones to give 3 & 4 star reviews, though I doubt they'd be able to force their finger down the star list. Maybe I'll try that, if any of my family or friends, ever get round to giving me a review.


Number four was cover art.

Apparently, according to the trolls, too few Indie’s take the time to obtain a good cover for their book. We all know the saying 'don't judge a book by its cover' but the trolls are turned off by some of our covers. Ok, this again comes down to cost, and not all of us can afford to employ cover artist.

Of course, you might just be capable of doing it yourself, so think about exchanging skills with another writer. Do you need an editor? Offer to do a cover for their book, and they return the favour.

The only other thing I can think of to combat this is, to capture a geek. Awww! come on people, we all know a geek of some sort, ask around and pick the youngest one, they are the most clued in. They often do it free for the kudos. Just promise them a credit in the book, and don't forget to follow through on your promise. Having said all that, I don't judge a book by its cover, I mostly go by the blurb so make sure it's a killer.


So there we have it, the top four complaints from the Kindle Trolls. Check your books my friends and let's make them the best they can be, our reputation depends in it.


https://www.facebook.com/CarolWills


Sunday, May 13, 2012

Exceptional Announcement


Bullying Book by Florida Author to be Offered Free on Kindle



Manatee County FL – (May 10th 2012) – The Bully Vaccine, written by Florida author Jennifer Hancock, will be given away free to Kindle owners on May 14th and 15th 2012. This book is designed to help parents vaccinate their kids against bullies and other obnoxious petty people. By preparing for them in advance you can effectively inoculate yourself against the worst of their behavior.

In the book, Jen teaches parents practical ways they can protect their kids from bullying. Using techniques she learned from her mother as well as from her experience as a dolphin trainer in Hawaii. The skills taught in this book are based on operant conditioning techniques that really do work. But don’t let the fancy name fool you, these skills are so easy to learn even a kindergartner can understand them.

As a mother herself, Jen taught these skills to her son this past year while he was in kindergarten and he was easily able to put them into practice the very next day. And, yes, they worked; he even publically endorsed her book.

This is a great opportunity to get a book on an important topic for free and it will help a local author out as well. According to Jennifer, “The more people that know about the book and the more people who can get a copy of it for free, the more children who will be helped.”

About the author:
Jen Hancock – Humanistic Parenting expert: Jen helps parents focus on the real purpose of parenting: which is to teach our kids the skills they need to succeed in life. Whether the topic is bullying, choosing friends, being financially responsible, or simply why not to cheat, she makes difficult topics seem easy. Her advice is so practical it will leave you thinking, “Why didn’t I think of that?”  

Jen Hancock 
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