When a Free of Charge Book Becomes a Sale

There is a saying, “Never count your chickens before they hatch.” One could also say, “Never count your money until it is in your hands.”

As authors, sometimes we forget to pay attention to the business elements of publishing. Whether you are a self-publisher or use a traditional publishing company, you spend most of your time being creative by concentrating on developing your characters, plots and superb endings. In addition, you put your heart and soul into marketing and advertising your work and hoping you will make a nice return on your book(s).

In January of 2012, I enrolled my fourth book, Wicked Intent into Amazon KDP Select and offered the ebook free during the month of January. During the first two weeks of its release, the publisher’s records showed that I had sold over 1200 copies. To my surprise, it almost sounded too good to be true. After all, no major media featured my digital book, and it was not on The New York Times Bestseller List.

Nevertheless, I had big plans as to what I was going to do with my windfall. I needed a few office supplies, and I was going to purchase some books, but a little birdie in my brain said, “Do not charge any items on your credit card until the company wires the money into your account.”

When I saw no money put into my account at the end of March, I sent an email questioning where my royalties were.

To make a long story short, KDP responded. Their records showed that I had no sales during the month of January but sales during other months. Mind you, their records, which I downloaded, showed 835 units sold in US, 55 in other countries and 384 in the UK and four in Denmark.

I replied by attaching their reports of my sales to my email and asked, “Could you please explain to me why the attached three reports indicate that 1280 copies of my ebook were purchased?”

Well, I heard from Kindle Direct Publishing, and this is what they had to say, “I see you’ve enrolled your title, Wicked Intent, in KDP Select and offered it for free during the month of January. All of the copies of your title were sold for free during this period, and therefore you’re not seeing equivalent royalties.”

KDP also went on to say, “We’re making improvements to our reports to help give the clearest picture of your sales. Be sure to check out our Help pages and Community forums to learn about the changes we’re making.”

At first, I was embarrassed for bragging that I actually sold so many copies but at the same time, vindicated when KDP said, “All of the copies were sold for free.”

~*~

About The Author

Born in 1946, Vivienne Diane Neal is a storyteller with a wicked sense of humor. Vivienne has been writing articles for over twenty years and started writing fictional short stories in 2007. She gets her story ideas from observing people, places and things and watching true TV court cases.

Now, semi-retired, she continues to write short stores and articles on love, romance, relationships and other topics of interest on her One World Singles Magazine Blog.

Follow her on Facebook at http://facebook.com/viviennedianeneal and Twitter at http://twitter.com/boomer63

Just what you needed

...another blog post about how to sell your books. I don't want to repeat everything you have seen a hundred times already. Things like "use social media" or "do giveaways".  There's some of that in this post, because those two things are inescapable must do's for anyone who wants to sell more than three books to Aunt Mary and mom and dad. Here is what I do to promote my books. It works well enough that I actually sell some of them.

Use Amazon Kindle Select.

This is number one. Yeah, I know, everyone bitches about Amazon and its policy of exclusivity and so on. But unless you are doing really well on the other platforms and selling a significant number of books, KDP Select is the only way to go. Why? Because you want to take advantage of the many websites that will list your book when it goes free and almost all of them want an Amazon page to link to. You MUST do free promos. You can't list for free on Amazon. Amazon will sometimes match a $0.00 price on another platform, but you can't count on it, you can't plan for it and that means you don't have a plan that includes Amazon. Without Amazon you have eliminated around 80% of your potential market. Therefore, an opinion:

WARNING: OPINION ALERT

You can't reasonably plan a successful free promotion without Amazon.

KDP Select success depends on a lot of things. You need eight or ten or more 4 and 5 star reviews. You plan a promo a month ahead. Many sites want three to four weeks notice of a freebie. Sites change, the requirements change, sites come and go. The whole thing of self promotion is in constant flux. BTW, if you write erotica many sites will not list your promotion, so that might be a consideration for you.

Some sites want three days, some the same day or one day notice. Author Marketing Club  (http://www.authormarketingclub.com) is a good resource, free, and gives an easy way to list promos on many sites.

Plan a 3 day promo Friday-Sunday. Make sure you tweet about it, mention it on facebook (follow the posting rules in various groups) , Goodreads (join), and especially a few select Amazon discussion forums for authors (the only ones that allow self promo and product listing).

Follow up with a thank you to the groups, etc. where you posted. Success means a lot of free downloads. To me, that means at least a few thousand. Giveaways work better if the writer has a series. One book, okay, but the idea is to stimulate sales of all books. In my thriller series, White Jade is the first in the series and gets people interested in the series as a whole. It's priced at .99. The other books are 3.99.

Where else except KDP Select can you instantly get ten or fifteen thousand people to discover your book for free? Plus you get borrows that pay, a shot at being on one or two top 100 lists and if you do okay, promo flyers go out from Amazon. Yes! Amazon promotes you!

I rest my case.

Social Media (okay, have to talk about it)

Facebook: you need an author page. Pay FB to promote likes, it's worth it. Figure $60.00/month. Acknowledge the folks who "like" your page.

Twitter: Get an account. Get as many followers as you can. It's simple and free. Follow everyone back, follow the suggestions Twitter sends, don't worry about it. Tweet as often as you feel like it but don't always push the books. (conventional wisdom). Post stuff that's interesting. Retweet anything you find interesting. Support people. Don't spend a lot of time on it.

Twitter has a lot of members who will retweet your free promo post if you follow them and/or let them know about your promo. You can find them by a search on the web (Google) or by looking for "free" etc on Twitter. Learn about hashtags. There's a lot of info out there, but you have to look for it. I'm not going to attempt to put it here.

Amazon forums: pick one or two and join in. On promo days, look for other Amazon author forums (there are many) to post. Again, don't spend a lot of time...maybe a half hour or so.

Goodreads: same thing as Amazon.

There are a lot of other social media sites like Pinterest. If you like them and use them, fine. Don't get caught up in all the social media whirl or you won't have any energy or time to write.

What else should you do?

Ads: Use discretion and don't spend a lot of money. There are a lot of sites that will advertise your promo for $5 or less. Use them if you like. Ads are hit and miss. I don't know what works and what doesn't. Don't worry about it, use your intuition and do your research.

Make a plan. A budget is good (I'm bad at that). DON'T spend hours a day on self-promotion. Write instead. An hour a day is probably right at most for self promo.

Get a professionally designed website. This is your main portal, your contact point, your key exposure on the web. Do it as well as you can.

Get a professionally designed cover. Everyone who knows anything says this. They're right. Use the money you didn't spend on ads to get the design services you need. It doesn't have to cost thousands of dollars.

Use the author page on Amazon. It's important. Make it interesting but not full of your life history.

Write good descriptions for the sales page and the best blurbs you can. Study how the big guys do it and shamelessly copy their style.

Respond to readers, always. Acknowledge people who help you. Share resources.

Help out other authors when you can. That can be an encouraging word, a retweet, a comment in a blog, a shared article or something on your facebook page. It's not hard.

There is no competition. What, you say? Think about it. There are over 30,000,000 readers in the US alone. Enough for everyone. Just write a good book. If you're not thinking about how the other guy is taking sales from you, you are not immersing yourself in resentment and poverty thinking. No one is taking sales from you. Everyone can succeed.

Keep  writing. Get more than one book out there. DON'T fall into the trap of quantity vs. quality. Write the best book you can. Lately I see and hear a lot of talk about "commodity" writing, the idea being that cheap junk will bring in money because a lot of people don't care about quality, they just want something to read. I hate the whole idea of that and I don't agree.

Don't give up and get discouraged. If your book is well written and it's not selling, you need to find ways to get it out to as many people as possible, which brings us back to KDP Select as the best venue.

Be patient. This process takes time. It took Lee Child ten years to be an "overnight success". Figure a couple of years to start making consistent sales, maybe longer, maybe less. But believe in yourself.

Give up resentment about Amazon. I see a lot of that. It's a waste of time. Without Amazon the Indie Revolution would be almost non-existent. Be grateful. It's okay if they make a lot of money.

Set your intention. This is the most important thing of all. By this I mean that you KNOW you are a.) successful b.) going to make a bunch of bucks someday c.) you can trust the universe to back you up d.) your work is good enough to sell and sell well and e.) you're not worried about it, because you are definitely going to succeed AND you can FEEL it. Try it, you'll see.

Now go out there and sell a lot of books.

Alex Lukeman