I Love Indie Authors

I really do love independent authors because I never know what to expect. I'm serious there is a lot of talent and imagination out there. Don't get me wrong I also love reading my favorite authors who are traditionally published as well. It's just that in the last couple of years I've read more indie than non indie authors. 

This may stem from the fact that I'm a poor, but thankfully not starving, indie author myself. I freely admit that I do get free books whenever possible.  I do fully intend to write reviews on all that I have read and will read as soon as I possibly can. That being said, whenever I get a gift card now, instead of going for the more expensive traditionally published authors, I prefer to support my fellow indie authors. 

I've read books by indie authors that have made me laugh, cry, mad, and/or sad in all the right places. There have even been  books where I stayed up almost all night reading. In the process I've learned that there is no really wrong way to tell a story. On the other hand, formatting issues including multiple typos or incorrect word use etc. are very distracting to me as a reader. I'm sure it is true for other readers as well.  So if you, the indie author, discover that you have formatting issues then be kind, fix the issues, and then update it on Smashwords or Amazon.  

Let me tell you what I know about updating on Amazon from experience both as an author and a reader. As an author, when I've updated our book, I make sure to let them know. They send me an e-mail saying that they will review the update. If they deem it major changes, they'll push out updates to all customers who bought the problematic one. Now as a reader, I'll get an e-mail, (maybe) to tell me about the updates. E-mail or not, all I have to do is go to Manage My Kindle and follow the simple instructions for Updates. If you don't know already you can access Manage My Kindle by going to Your Account (under your name) on the upper right hand side when signed into Amazon. 

One more thing I've recently discovered, the Kindle version of our book does have the Tweet that you've read... and Rate... this book. That makes me think that Amazon does that with all the books processed by them. What I don't know is if it goes in their data banks or only on twitter. Many moons ago when I discovered that other books had this option, I began to use it. It serves a three-fold purpose, one to let the author know that I've read their works and how I felt about it. Two, I let others know about a book they may not have known about. Three, I can access it to remember when I finished the books. You know some review places like to know that information. 

Did I mention I love indie authors! Because of this I love to help them too. Hope I've been of help to someone today.

Have a great one!                           

Lynn Hallbrooks
author of the Short Story, Many Is The Dream
co-author of the Call Sign: Wrecking Crew series with David McKoy
co-owner of Call Sign Wrecking Crew LLC

Do we Need Publishers?

 

In an op-ed essay in the New York Times, Scott Turow warns about the “slow death of the American author” due to e-books, among other things. 

Hugh Howey, author of the indie-pub phenomenon Wool, on the other hand, says that self-publishing is the future, and great for writers.

In an essay for the online magazine Salon  he writes: “Those who take their writing seriously, who publish more than one title a year and do this year after year, are finding real success with their art. They are earning hundreds or thousands of dollars a month.”

Howey compares the self-published independent author to the independent musician. “We admire anyone who learns the grammar of chords and then strings these phrases together into music.” They begin by playing cover tunes, progress to busking and open-mic nights, get small gigs and hope to open for a big act or be discovered by a major label. “This is how artists are born. They are self-made.”

Like most successful musicians, Howey became an overnight success after years of hard work. His breakthrough, best-selling novel, Wool , was the eighth or ninth title that he published through Amazon’s Kindle Select program. After he sold half a million copies, Simon & Schuster offered seven figures for the publishing rights. Ridley Scott also optioned film rights.

According to Forbes magazine, Howey turned down S&S’s original seven-figure offer, and sold instead just the print rights for six figures. He kept the e-book rights for himself because he thinks that S&S won’t be able to sell enough to make up the royalty difference.

Not only is Howey’s story inspirational for all independent writers, it begs the question: what do we need publishers for? Either as writers, or as readers?

Commercial publishers claim to be agents of quality control: they find the best manuscripts, edit them rigourously, design and lay them out to be legible, print and distribute them so that readers enjoy reading them and promote them to bring them to the attention of audiences. Publishers take care of all those grimy aspects of publishing so authors are free to write more great books. And they keep those who cannot write very well out of print, sparing us readers.

Having worked for big and small publishers, here is what I know about the reality of choosing and editing books:

o   Acquisitions editors and agents choose manuscripts to publish based on sellability, not on quality. Because they cannot tell the future any better than you or me, they use factors like whether an author has been published before to make decisions. Getting selected from the slush pile is due either to blind luck or connections within the industry.

o   The quality of editing varies widely. Most copy-editors and proofreaders are right out of university and they’re so badly underpaid that most quickly seek more rewarding employment.

o   Manufacturing choices also come down to cost, not quality. The fact that magazines and book covers get printed in colour is due to competition and the relatively lower cost of colour printing today than 20 years ago.

In reality, authors today do most of what publishers did 20 years ago: research, check facts, write, edit, copy-edit and proofread. Interior design or layout is capably handled by word processing apps. Howey and any number of other authors concur that most authors published by big companies have to do their own promotion. The days of book launch tours are long gone.

What the corporations do is pay for printing and distributing copies to bookstores. The only promotion they do is of their biggest sellers and celebrity authors.

And it’s not hard for the individual author to handle that part as well as the commercial publishers do. Layout and production of e-books is done by software. Just follow Smashwords’, Amazon’s or iTunes’ instructions, and you’re fine. Amazon’s CreateSpace system makes laying out a book for print straightforward as well, and the quality is equal to, or better than commercial publishers’ — at prices is better than anything I’ve found in 30 years of managing printing.

That leaves cover design.

Proposing a new publishing model

Writers can do all the functions of a commercial publisher, and independent authors do so already. Hugh Howey’s experience proves that they do this very well.

In other words, authors don’t need publishers. I suggest a cooperative model of publishing.

A good writer is often a good editor, as well. (Not all are effective proofreaders, though.) Some are excellent cover designers — David C. Cassidy and Lisa Damers, for example.

As professional artists, we writers can trade our skills. We can trade editing skills for cover design, publicity for pre-publishing analysis, marketing savvy for layout or e-pub preparation. A large enough, dedicated enough group of authors can perform all the functions of a commercial publisher, without taking 90 percent of the authors’ revenues.

This is my suggestion: let’s get together, cooperate in producing the best books we can at a better price than commercial publishers ever could.

It’s time to return publishing to the authors.

Scott Bury

Cover reveal: One Shade of Red

A stunning cover by David C. Cassidy graces the new book by Scott Bury, author of The Bones of the Earth. Available April 2 on Amazon, iBooks, Smashwords and other e-book retailers, this  sexy spoof will turn Fifty Shades on its head.

Women want the perfect man, so they can change him. But when university student Damian Serr discovers a rich, beautiful woman who’s voracious about sex, he doesn’t try to improve on perfection. It’s all that he can do to hold on for the ride.

Damian has always followed the rules, always tried to please others. At 20, he still dates the girl next door because his parents like her parents. When Nick, his university roommate, asks Damian to take over his pool-cleaning business so he can take an internship in London, Damian can’t say no — especially to Nick’s first and only client, a rich widow.

But widow Alexis Rosse is far from helpless or lonely. This beautiful financial genius is busy turning the markets upside-down, and she revels in sex wherever, whenever and with whomever she wants.

Over the summer, Alexis gives Damian an intense education. Day after day, she pushes him to his sexual limits. The only question he has is: will she break them? 

Scott Bury

FREE DOWNLOADS NOV 20-21 0nly

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THE BONES OF THE EARTH

The Dark Age, eastern Europe: the earth has decided to rid itself of humanity with earthquakes, volcanoes and new plagues. Civilizations, even the mighty Roman Empire, crumble under the pressure of barbarian waves that are fleeing worse terrors.

Rejected by his own people, pursued by a dragon, young Javor heads for Constantinople, the centre of civilization, looking for answers to the puzzle of his great-grandfather's dagger and the murder of his family.

On the ancient, crumbling Roman highway across haunted, deserted Dacia, Javor rescues the beautiful Danisa from a human sacrifice. He cannot help falling in love with her. But Danisa has her own plans, and when she is kidnapped again, Javor has to wonder: what is the connection between his dagger, his lover and his enemies?
By Scott Bury

Download FREE from Amazon: http://www.amazon.com/The-Bones-Earth-Dark-ebook/dp/B006PI0NRG/ 


ALL WHO WANDER ARE LOST:

 An Icarus Fell Novel

 By Bruce A. Blake

Icarus Fell's life sucked. Then he died and things got really bad.

After muggers killed him, Icarus became a harvester, his job to help souls on their way to Heaven, and it turned out he possessed as little talent for this as he did for every other job he lost. People are dead. The deposed Angel of Death nearly took his teenage son. The Archangel Michael is angry with him and the police think he is a serial killer.

The only one left on his side is his guardian angel, but when he asks her to help him get to Hell to rescue the souls wrongly condemned because of him, she refuses to go against Michael's wishes.

Then another guardian shows up. Piper is beautiful, mysterious, and willing to help. Having her around turns Icarus' afterlife upside down. But knowing how to get to Hell is only half of the problem.

Getting back with your soul is the real challenge.

Get All Who Wander Are Lost for free from Amazon.

BLOOD SKIES (Book 1)

by Steven Montano

  

Free on Smashwords through November 25th!

In the time after The Black, human survivors of the Southern Claw Alliance clash with vampire legions of the Ebon Cities in a constant war for survival. Earth as we know it has been forever damaged by an arcane storm that fused our world with distant realms of madness and terror. Things that once existed only in our nightmares stalk the earth.

Now, humanity is threatened by one of its own.

Eric Cross, an enlisted warlock in the Southern Claw military, is part of an elite team of soldiers and mages in pursuit of a woman known as Red — a witch whose stolen knowledge threatens the future of the human race. The members of Viper Squad will traverse haunted forests and blighted tundra in their search for the traitor, a journey that ultimately leads them to the necropolis of Koth.

There, in that haven of renegade undead, Cross will discover the dark origins of magic, and the true meaning of sacrifice...

Experience a dark and deadly new world in the debut novel of the "Blood Skies" series from author Steven Montano.

Get Blood Skies for free at Smashwords http://www.smashwords.com/books/view/64748

Enter Coupon Code: EL47N in the Shopping Cart.

 BORN OF WATER

By Autumn M. Birt

In the buried archives of the Temple of Dust may lie the secret to defeating the Curse, a creature which seeks to destroy 16 year old Ria for the forbidden gifts she possesses. But it is from among the ranks of those who control the Curse where Ria will find her best chance of success. Only the Priestess Niri can save Ria from the forces that hunt her, if Niri doesn’t betray the girl first. Along with Ria comes Ty and his sister, Lavinia, both bound to defend Ria from the Church of Four Orders and Niri, if they must. However, Ty has been living a life less than honest and keeping it from his sister. To survive a journey that takes them across the breadth of their world, the four must learn to trust each other before pursuit from the Church and Ty’s troubled past find them.

Download Born of Water for free from Smashwords at http://www.smashwords.com/books/view/220915

Enter Coupon Code SQ46H in the Shopping Cart.

Or from Amazon.

A series of experiments in publishing

For July, I am conducting a number of small experiments in publishing. The first experiment involves Twitter. Over the course of the last few months I was tweeting about two or three product links per day in addition to links about writing, publishing, the industry, and other related materials. For the month of July I have not been tweeting product links to my books. Most tweets were for Amazon Kindle books. Amazon is the biggie, and we all want to do well there. But it might be wise to stop chasing that best-seller dream and focus on building a core readership. If one thousand loyal fans bought one $2.99 book per year, that would be $20,000 in revenue. It really is just that simple.

Audience.

I still crack the odd joke and tweet items of interest to my followers, and cross-post on a number of other platforms. With multiple accounts and some duplication, I probably only have three or four thousand unique followers, with friends and followers on all platforms adding up to less than 10,000 overall; e.g. on Facebook I have 1,492 friends.

The rationale is simple. Various sources have suggested that over-promotion is self-defeating and an audience becomes saturated over time. Often the solution is to continually build an audience. But the reach isn’t the only measure. Often there is no measurement of ‘quality’ in terms of an individual audience member. It’s also disproportionate, in that it might take a hundred new followers to generate ten real, qualified page views, and a hundred ‘good’ page views to sell one book. At this rate, it’s not a good idea to start buying followers. We might only make two bucks a book. Name recognition doesn’t take very long, not in any size of audience. That’s taken care of with a few repetitions.

Measuring results.

The way to measure the results of the experiment is very simple: compare July sales to months when we did tweet.

My second experiment involves Smashwords’ July month-long sale. All of my full-length novels are marked down 25 %, but I’m not tweeting or doing any other promotion except blog posts such as this one in particular. Page views are not high on SW for my titles, although I have given away about thirty copies of ‘Core Values,’ which is free on all my sales platforms right now, and it will be for some time to come.

So we’ll see just how we do without promoting a sale on Smashwords.

A third experiment involves the notion that we simply have to write more and publish more and this alone sort of promotes us effectively. I’m not denying it, and I’m not confirming it. What I am doing is trying to see if it works in my own case. That’s because each and every author has a different personality, and a different audience or readership, and a different set of goals both financial and artistic for the work.

Publishing shorts on an experimental basis.

For this experiment, we take stories out of our folder, polish them up, get a free, copyright-free, royalty-free marketing image, an ISBN number, which are free here in Canada, and take some time to make an eye-catching ‘cover’ for it. Then we publish on Lulu, Amazon, Smashwords, and through Smashwords it will ultimately go into all the other distribution channels such as iTunes, B & N, Kobo, Diesel, etc. I’ll worry about Google books another time.

The rationale for this experiment is simple. I see other people, virtually all of whom are using pen-names of one sort or another, and they’re publishing all sorts of shorts on different sales platforms. Yes, Lawrence Block does it too, and everyone knows him. But I cannot and should not compare myself to Lawrence Block for just that reason.

Here is my new short story, 'The Jesus Christ Show,' available from Amazon, Lulu and Smashwords.

Why are we making the experiment?

I would like to know what sort of results unknown (or unidentified) authors are getting. I will publish two or three short stories in the next few weeks. This leads to another experiment: publish on Amazon or any platform at an appropriate time of day.

Method.

Basically, I plan on getting up on Friday morning and publishing a story. On Amazon, it takes about twelve hours to go live. Obviously you need to have everything all ready to go, including pic and blurb and relevant metadata. By anticipating this delay, I might get a story to pop up in horror, or science-fiction, (or whatever category,) during prime time Friday night. It will be interesting to see if this has any effect on the short story in question. Also, will this have any effect on overall sales, surely the only ones that matter to someone with a number of titles?

Shalako Publishing was conceived in February, 2010. It has involved a learning curve from day one, and that learning curve is continuous. You can’t learn anything if there is nothing there to be learned. So what do we do in an absence of facts?

We experiment, and find out for ourselves. And that way, we don’t have take anyone’s word for anything, besides, what might be a good answer for them, might not be such a good answer for us.

We are all different, and so are our needs, our gifts and our aspirations for our work. If you were wondering about the photo above, it relates to active blogging, and it shows our results. Clearly, on this one issue, we are doing something right. Can it be done better? When I come up with a idea, I will try to do just that.

Louis Bertrand Shalako

Comments are always welcome.

For more informative articles on writing and publishing, please visit my blog here: http://shalakopublishing.blogspot.com

Louis is on iTunes: http://itunes.apple.com/us/artist/louis-bertrand-shalako/id412091968?mt=11

Smashwords: http://www.smashwords.com/profile/view/louisbertrandshalako
Amazon: http://www.amazon.com/Louis-Bertrand-Shalako/e/B005GHIF86