Showing posts with label Alex Lukeman. Show all posts
Showing posts with label Alex Lukeman. Show all posts

Sunday, June 2, 2013

How to Improve your Work




                                                           Free todoay on Amazon & Amazon UK
I'm convinced you can't write well unless you read books by writers who have figured it out and learn from them. Classic writers like Hemingway and Faulkner and Wolfe and Steinbeck. Present day writers like Michael Connelly, Nelson DeMille, C.J. Box, Lee Child, Stephen King and Robert Crais. All very different. All highly accomplished. All able to touch something human in us that goes beyond adventure and trouble and crime and spies and bad guys and good guys and all that.

I'm a big fan of James Lee Burke. I've read all of his Dave Robicheaux novels. I just finished Feast Day of Fools, Burke's latest in a series featuring an aging, small town Texas sheriff named Hackberry Holland.

So, what's so great about Burke's writing? The plots are certainly excellent, but that's not it. Many writers can lay down a good plot. What makes Burke's writing sing for me is his characters. What can I (and maybe you) learn from reading a book about dysfunctional, psychopathic characters who consistently carry out brutal and heinous acts as a routine day's work? Why would we want to read about people like this?

Burke is much more than a creative writer with the required skill sets of crafted scenes, powerful dialogue and twisting plots. He's a master at revealing the human heart and the demons that reside within all of us. He's a genius when it comes to natural description, immersing the reader in the desert harshness of Mexico and Texas or the lush coast of Louisiana or the hard streets of New Orleans. He's learned the secret of revealing the depths of a character in a simple paragraph, of choosing exactly the right words.

Here's an example from Feast Day of Fools. Hackberry Holland, Burke's protagonist, is watching his deputy Pam Tibbs at a crime scene.

In moments like these, when she was totally unguarded and unmindful of herself, Hackberry knew in a private place in the back of his mind that Pam Tibbs belonged to that category of exceptional women whose beauty radiated outward through their skin and had little to do with the physical attributes of their birth. In these moments he felt an undefined longing in his heart that he refused to recognize.

The paragraph paints an instant picture of Pam Tibbs. From prior parts of the book we know she's not beautiful in the conventional sense. Burke could have just said she wasn't particularly pretty, not that her beauty "had little to do with the physical attributes of her birth." I think the ability to describe a character with a phrase like this is as good as it gets for a writer. The paragraph tells us even more about Hackberry. It reveals the essence of who he is. Hackberry longs for connection he cannot define. More, he refuses to acknowledge it's there. By implication, he must control his emotions or things might turn bad for him. He fears their power.

Two characters defined. All in seventy words.

Hackberry, over seventy years old, struggles with unresolved feelings about Pam, who is half his age. Along with the dangerous and evil characters Burke spreads across the pages, we find ourselves engaged with a protagonist aware that he is long past his prime, taking it one day at a time, struggling with unexpressed and powerful emotions and doing the best he can to see that justice is done.

Dave Robicheaux is another character any aspiring writer can learn from. He is a violent and dysfunctional man who is gentle and full of love for his wives (they get killed every now and then) and his adopted daughter, Alafair. He's full of destructive anger that comes raging out past the walls of polite manners he's built to contain it. He's from a nightmare of a poor, southern working-class family and a background laced with brutality, love, sex and alcohol. He believes in traditional values of honor and friendship. He's driven by demons many of us might find familiar. He's a Vietnam Vet. He's an alcoholic who struggles to stay sober and sometimes slips. He has deep integrity. He cares. He seeks and lives and believes in social justice. He sees Confederate ghosts slipping through the mists of the Bayou.

One hell of a character. Read James Lee Burke and learn.
Alex Lukeman

Saturday, December 8, 2012

KDP on Amazon! Warning:Opinion Alert



By now everyone in the Indie publishing world has formed an opinion about KDP Select, Amazon's program to promote ebooks on an exclusive basis. Arguments rage, pro and con. You can't have your ebook on any other platform. Should you give those exclusive rights away?

The short answer is yes, unless you are selling a bunch of books on B&N, Kobo, Sony, Apple, etc. etc., or on your own author website (you can't do that in the KDP program). So the short answer is absolutely dependent on what kind of success you are having elsewhere.

The program only applies to ebooks, not paper editions. For me, it was a no-brainer. I had my digital books on those other sites. Sales were flatter than a three day old birthday balloon. Wasn't doing a whole lot on Amazon, either. I write action adventure thrillers. That means I'm competing with superstars like Steve Berry or Lee Child or Clive Cussler. I'm not well known, yet. How was I going to gain exposure to the potentially millions of readers of my books?

The main argument against KDP Select seems to be the exclusivity clause. Hey, folks, it's only for 90 days at a time. You can always take any book out of the program. There isn't any long term obligation. What you get in return for enrollment is the attention of Amazon's mighty marketing machine.

Warning: Opinion Alert

Amazon is the major leagues of ebook marketing and exposure. Why play for an AA or AAA team if you can step into the majors?

A successful free promotion does a couple of things. It gains you X number of readers. It punches you into the "popularity" list in your genre. You could be #1 in free, #20 in the sub set of action/adventure or whatever, and still be nowhere near the top 100 paid, the golden hill we all want to scale. Top 100 paid means you are selling mucho copies. You get there, you're thinking about that new Mercedes. In the meantime you can get your book somewhere on that top 100 popularity list for your genre. White Jade is currently #20 on the Action/Adventure list on Kindle devices, #68 on the PC. I haven't a clue why it's different. Possibly it depends on where a reader buys the book. It can stay on the list for weeks and readers see it. Those popularity lists are driven by the number of free downloads.

I got more than 10,000 downloads when I promoted White Jade. That stimulated sales of the other books in the series. Enough to pay the light bill, not enough for the Mercedes. That's okay. Patience is everything. I'm happy to see royalties waiting. I'm happy to see any royalties at all. And I'm really happy knowing all those potential readers have my book waiting on their Kindles. Eventually they'll get to it and when they read it, many of them will want to buy the other books in the series. I can already see that happening.

Thank you, everyone who picked up White Jade.

A great feature of KDP Select is the tracking. You can see sales numbers by the hour, day, month, year. You have an exact record of royalties, updated regularly. Amazon pays directly to your account. You can see how many loaners there are and you get a royalty for those. Distribution cost, deducted from royalties, is only $0.15 per 1 Megabyte. You get 70% royalty on a book for $2.99 or more.

You have a behemoth marketing and distribution machine working for you, but you still have to self promote. You need good reviews, a 4+ star rating. You need to list your promotion on sites like Pixel of Ink, along with all of the usual social media stuff you might be doing. If you can tell me a better way to reach 10,000 plus readers in three days with no advertising budget, I'd love to know.

Amazon is in business to make a lot of money. They're willing to help self published writers succeed. If you're looking for a way to get the attention of readers who never heard of you, KDP Select is a good program.
Alex Lukeman 

Author of WHITE JADE, THE LANCE, THE SEVENTH PILLAR, BLACK HARVEST
http://www.alexlukeman.com